F150 Order Banks Closing RUMOR

[TJE]

Saw this on the GEn14 forums, as well as a few other places. One person was kind enough to include a screen shot of an email from his dealer. The RUMOR is that Ford will not be taking orders for 22 f150's starting in the next week or so. Has anyone heard anything about this? IF it is true, what are your thoughts?

 

[trexus]

Only saw it on the Gen14 forums. I was chatting to a friend a few weeks ago about my truck order, and they said they were waiting on the order banks to re-open to order a Lightning, which was supposed to happen sometime in May. (I mentioned the shit show that is getting a truck right now). So that could track... They're prioritizing the Lightning for the remainder of the year.

 

[TJE]

Only saw it on the Gen14 forums. I was chatting to a friend a few weeks ago about my truck order, and they said they were waiting on the order banks to re-open to order a Lightning, which was supposed to happen sometime in May. (I mentioned the shit show that is getting a truck right now). So that could track... They're prioritizing the Lightning for the remainder of the year.

Yeah, the email screenshot almost looked like a marketing ploy. But a few others on that thread claimed to have heard the same thing. I personally think it's the right move. Get caught up before they take any more orders.

 

[Bannerman]

I’m pretty sure they have been closed for Super Duty’s for a while now, so as Joe Rogan says, it’s entirely possible.

 

[James Dean]

I just got a coupon in the mail on a custom order, $2,500 off on a new F150 or supper duty. It expires July 5th.

 

[b-real]

Pretty sure that SuperDutys have been closed for a while, and that F150s will close this week. Ford closed all Mach E orders a few weeks back. Honestly, I think Ford should have closed F150s orders already as it seems it will be impossible to actually produce all of the '22 orders they have already taken. Not sure mine will actually get built. Will have to see if they roll 22's into 23's like they did last year, as rumors are they wont, but I dont see how they cant.

 

[TJE]

Pretty sure that SuperDutys have been closed for a while, and that F150s will close this week. Ford closed all Mach E orders a few weeks back. Honestly, I think Ford should have closed F150s orders already as it seems it will be impossible to actually produce all of the '22 orders they have already taken. Not sure mine will actually get built. Will have to see if they roll 22's into 23's like they did last year, as rumors are they wont, but I dont see how they cant.

Completely agree with you, they should have closed the banks as soon as they realized they'd have to start removing options.

 

[Bannerman]

Completely agree with you, they should have closed the banks as soon as they realized they'd have to start removing options.

Well that's not going to keep that stock price high

 

[TJE]

Well that's not going to keep that stock price high

Well....we all know what Ford should do, and what they actually do are very often 2 different things at this point haha.

 

[romerT]

Completely agree with you, they should have closed the banks as soon as they realized they'd have to start removing options.

I'm a sales manager and I've worked in retail auto my entire life (not for ford) and this is an industry wide issue. I can tell you from a retailer standpoint it's not fun trying to sell less equipped cars for more money but that's the market we're in unfortunately. I have buddies at GM dealers who are selling $85k trucks with no heated seats, the button is there but they won't be able to actually get the seats to heat until parts are available at later date. We are delivering cars to customers with one key and a promise from the factory for a second key later. We just got word that about 60% of our coming SUV's will not have power liftgates anymore, tow package deletes, radar system deletes etc. The mfg's really have no option other than to continue building cars with fewer options. As far as Ford accepting orders, I do think the company needs to do a better job in terms of not taking order they can't fulfill in the time they let customers believe they can.

I will say this, my new tremor 402a not having Auto START/STOP is the best thing ever so it's not all bad news!

 

[TJE]

I'm a sales manager and I've worked in retail auto my entire life (not for ford) and this is an industry wide issue. I can tell you from a retailer standpoint it's not fun trying to sell less equipped cars for more money but that's the market we're in unfortunately. I have buddies at GM dealers who are selling $85k trucks with no heated seats, the button is there but they won't be able to actually get the seats to heat until parts are available at later date. We are delivering cars to customers with one key and a promise from the factory for a second key later. We just got word that about 60% of our coming SUV's will not have power liftgates anymore, tow package deletes, radar system deletes etc. The mfg's really have no option other than to continue building cars with fewer options. As far as Ford accepting orders, I do think the company needs to do a better job in terms of not taking order they can't fulfill in the time they let customers believe they can.

I will say this, my new tremor 402a not having Auto START/STOP is the best thing ever so it's not all bad news!

I cant imagine being a dealer right now. I'm pretty close with a sales guy at a local Ford, he said trying to explain to customers why they're spending more money for a vehicle with fewer options is starting to make his hair fall out.

 

[b-real]

I cant imagine being a dealer rifht now. I'm pretty close with a sales guy at a local Ford, he said trying to explain to customers why they're spending more money for a vehicle with fewer options is starting to make his hair fall out.

At some point consumers will reaching their tipping point when it comes to paying more to get less. IMO that point is coming this year when you combine price increases, deleted features and rising interest rates.

Mfgs absolutely have a choice when it comes to building vehicles with less features. They could build less vehicles but keep all the features. From a business standpoint I get it, but from a consumer standpoint I hate it, same as how I feel about everything becoming subscription based. I loathe the day where all vehicles will require a subscription to actually use the features on it - one of the reasons I did not order a truck with Blue Cruise. Mentally I cannot accept having to pay for a subscription in order to use something on my own vehicle that I already paid for to a certain extent.

 

[b-real]

I will say this, my new tremor 402a not having Auto START/STOP is the best thing ever so it's not all bad news!

I was going to bypass that anyways with a jumper wire on the back of the switch because I hate that "feature" so bad, so when I ordered and I could get $50 off for eliminating it that was a no brainer.

 

[Bannerman]

At some point consumers will reaching their tipping point when it comes to paying more to get less. IMO that point is coming this year when you combine price increases, deleted features and rising interest rates.

Mfgs absolutely have a choice when it comes to building vehicles with less features. They could build less vehicles but keep all the features. From a business standpoint I get it, but from a consumer standpoint I hate it, same as how I feel about everything becoming subscription based. I loathe the day where all vehicles will require a subscription to actually use the features on it - one of the reasons I did not order a truck with Blue Cruise. Mentally I cannot accept having to pay for a subscription in order to use something on my own vehicle that I already paid for to a certain extent.

Yeah but it's still all about supply and demand, just like the housing market. My house has gone up $400k since I bought 18 months ago. And we may see that slow but I don't think we will see a reversal in housing anytime soon because we are underbuilt here in the US. I expect vehicle market to not get much better any time soon either for the same reason, just going to take a while for supply to catch up to demand.

 

[TJE]

This may be cynical....but I wonder how much of this is so Ford can keep their "Best Selling Truck in America" streak going....

Also, I've now seen several places that claim the 13th is the last day for ordering an F150 for 2022.

 

[Bannerman]

This may be cynical....but I wonder how much of this is so Ford can keep their "Best Selling Truck in America" streak going....

The reason they are the selling truck (and vehicle) in America is partly due to their fleet sales. XL's make up a large part of trucks sold, but obviously under represented on the forums. But pull some Ass Massagers out of a King Ranch and the Cowboy's are going to be all up in arms, still, small numbers by volume I expect.

 

[TJE]

Saw this on the other forum:




INFORMATION
2022 Model Year F-150 - Important Retail Order Bank Update

ACTION REQUESTED
Inform your teams that the final day to submit new customer retail orders for 2022 Model Year F-150 is May 13, 2022. This applies to the XL, XLT, Lariat, King Ranch, Platinum, Limited, and Tremor trims on hybrid and gas engines only.

SUMMARY
F-150 continues to experience high customer demand, and the daily rate of retail orders has significantly increased over the past several months. We are making the decision to pause and no longer accept new 2022 Model Year F-150 retail orders for the XL, XLT, Lariat, King Ranch, Platinum, Limited, and Tremor trims (hybrid and gas engines) after May 13, 2022 to focus on existing orders.

After May 13, 2022 and for the remainder of the 2022 model year, dealers will continue to be able to submit orders for F-150 dealer stock inventory and if selected for scheduling within existing commodity constraints, customers will be able to purchase these vehicles from dealers upon arrival.

We will start retail ordering for the 2023 Model Year F-150 in July.

KEY DATES

• May 13, 2022: Dealers have until 10pm EDTto submit new 2022 F-150 retail orders for the XL, XLT, Lariat, King Ranch, Platinum, Limited, and Tremor trims on hybrid and gas engines.
  • WBDO/CONCEPs will no longer accept new retail orders after this date and time
• May 19, 2022: Dealers must complete the Retail Order Verification Process by 10pm EDT for new retail orders to be considered for 2022 Model Year F-150 scheduling

ADDITIONAL INFORMATION

• We will continue to prioritize existing verified retail orders for 2022 Model Year F-150 trucks submitted prior to or on May 13, 2022, pending specific supply/commodity availability
  • WBDO will allow dealers to modify specs on existing retail orders after May 13, 2022
    • Body and PEP codes cannot be changed
• 2022 Model Year F-150 dealer stock inventory ordering will remain open after May 13, 2022
• New customer retail orders will resume with the opening of the 2023 Model Year F-150 order bank in July
• More information about 2023 Model Year F-150 will be shared at a later date

QUESTIONS
If you have questions, please contact your Zone Manager

 

[brtnstrns]

So they've got two months to unveil the 2023 changes. Assuming their marketing team is working on figuring out how to sell less features at higher costs and make it seem like it's worth the value.

My price is locked in for 2022 and I believe my dealer said if it gets converted to a 2023, I'm protected at no more than a 50% increase.

Didn't require a deposit so it's not a huge deal if I have to bail out completely.

Wonder if they'll introduce any wild new colors for 2023...

 

[James Dean]

So they've got two months to unveil the 2023 changes. Assuming their marketing team is working on figuring out how to sell less features at higher costs and make it seem like it's worth the value.

My price is locked in for 2022 and I believe my dealer said if it gets converted to a 2023, I'm protected at no more than a 50% increase.

Didn't require a deposit so it's not a huge deal if I have to bail out completely.

Wonder if they'll introduce any wild new colors for 2023...

Area 51 would be great for the Tremor. or race red

 

[Cranbery]

If they bring back lead foot I'm going to lose my shit after not having it for my '22