Ford sent me a survey about BlueCruise a couple months ago, the survey was basically asking if you would be willing to pay $800 a year subscription to have it, and if not, if the subscription was added onto the sale and financed if you would buy it.
If I am already paying for the feature, why would I pay for a subscription? At $200 a year I probably would subscribe but definitely not for $800 a year
Drop the price of the truck by 15-20k minimum if they want to turn everything into a subscription.