With the A/Z plan, I am buying this truck well below MSRP and below invoice. The dealer mentioned I'd be able to utilize any incentives as well (Previous vehicles/dealers told me no incentives with the Ford AZ plans) So, I'm rolling all that cash back into upgrades. Shocks/Springs, some Paint matching on the front of the truck, and this cap. The Cap comes with a full bedrug, which I intended to do anyway, that's $500, and almost $2k for Retrax Pro tonneau, The cap price starts to weigh in heavily considering I will also have a pretty different looking F150 and around where I live, there is a crap ton of these trucks on the road. There's 100 of them for every Tundra - but....I wouldn't drive foreign around here and I really don't like GMC/Chevy trucks.